Focus on one: Quick transformations that stick

Have you ever been part of an initiative to make a change and it fell apart, did not last very long or was not enforced (so no one actually did it)? Silly me, right? Of course you have! We all have! Change is not easy. It is something that organizations have been trying to do forever and most have not found anything that works.

First, let’s talk about some methods that do NOT work but many organizations still insist on doing. Let’s save you some time because as my mother says, “You can often learn as much from others’ mistakes as you can from your own.”

  • Change it but don’t say it. It’s hard enough for people to experience change but to make a change and not tell them about it is even worse. Ask employees for their feedback, include them in the change and inform them throughout the process.
  • Say it but don’t change it. This happens too. Don’t say you’re going to make a change (especially if it’s a positive one) and then not maintain the change. This happens a lot with process improvement initiatives where organizations will make some efficiency changes and then a few months down the road, everyone resorts back to the way they used to do things. This can be frustrating for the staff who put a lot of work in making the improvement changes. Get buy-in and ownership and hold each other accountable.
  • Put it in the 3-5-10 Year Plans. Why is everything is a three, five or ten year plan? Successful transformations can happen in a lot less time than that. What usually happens with the 3-5-10 year plans is that by the time the deadline hits, there are new leaders in charge of the plans who end up making brand new 3-5-10 year plans. Therefore, nothing gets done, everything is a blame game and it becomes the cycle of operations.
  • Change it all. Organizations try to change everything at once. When you have too much change going on or too many initiatives in motion, people get confused. You cannot blame them for not buying in when they can’t even understand what is going on. You cannot change everything and expect it to happen quickly.

So, how do we solve this problem of unsuccessful change management? I have one solution and only one solution for you to try. Transform one thing at a time. For example, if you’re trying to shift the culture of an organization to be more team oriented, start with one department or one manager’s team. Survey only that one team, see if you can get to the root of the problem and implement your solutions with them. The problem is not usually with the plans or solutions that people come up with; it’s the fact that they are trying to implement that plan or solution at too large of a scale.

The same concept works when we’re trying to make transformations, in people or in organizations. If you can get one team to make significant transformations that last, other leaders will be knocking on your door begging you to work your magic on their department or team. Then, the larger impact will be felt and it will last longer. Plus, if you only make one transformation at a time, you can probably do it in less time. Forget the 3-5-10 year plans for change; make 3-6-9 month transformations one at a time. Focus on one to make quick transformations that stick!

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Are you really ON LinkedIn?

I was talking to someone recently who was looking for some career and job-seeking advice. He asked me to review his paper resume and I asked if he’s on LinkedIn. He said yes with a big confident smile on his face. There was no hesitation in his answer.

After looking up his LinkedIn profile, I said to him, “You’re not on LinkedIn. You have a LinkedIn profile.” Needless to say, we changed this.

I see people make this mistake all too often. Job-seekers think that just because they have a LinkedIn account and copied their resume over to their profile that they’re going to start getting jobs, opportunities, resources, clients, etc. There’s a huge difference between having a LinkedIn account/profile and being ON LinkedIn.

Being ON LinkedIn requires interaction and creativity. Recruiters on LinkedIn are not your traditional recruiters. They are looking for much more than a resume to review your education and experience. They’re looking for examples of your work; they’re looking for your unique thoughts; they’re looking for endorsements and recommendations.

So, let’s tackle some of the things that take you from having a LinkedIn Profile to being ON LinkedIn. The assumption here is that you already have a profile setup with your work experience, education and hopefully, a lot more.

Being active on LinkedIn is the key to successful online networking and knowledge sharing. Here are some things to start doing so you become more active and visible.

LinkedIn Posts
There are two kinds of postings that you can take advantage of on LinkedIn. On your newsfeed, you can type right into the “Start a post…” box and your message will be seen on your connections’ news feeds. Pushing out updates regularly gives you visibility. Be careful not to over post, though. If you can’t think of anything to post, think about your passions. Post interesting articles that you find, inspiring quotes or even updates on cool projects you’re working on.

LinkedIn also has another posting option. You can write articles that can be visible by your connections, everyone in your network and anyone who follows you on LinkedIn. These posts are usually a little longer in length and should reflect some of your deeper thoughts. I treat mine like blog posts where I share my thoughts on different topics that I think my audience might be interested in. Your reach is much larger when you write articles on LinkedIn. Whether you’re trying to find a job, gain new clients or grow your network for knowledge, resource and idea sharing, visibility can impact your success. Posting gives you that visibility.

LinkedIn Groups
Joining and actively participating in groups is a great way to network and share knowledge and resources. Ask questions in groups about relevant topics that get people thinking. You can share articles here too, including ones that you wrote and posted yourself. Try to strike up conversations though with your posts rather than just posting them.

Don’t forget to comment on other people’s posts too and answer questions that they pose in the groups. Participating in groups is like attending a networking event. Eventually, you’ll connect with people who enjoy discussing, posting about and debating similar topics.

LinkedIn Jobs
If you’re looking for a job, you can do it right from LinkedIn. Some employers post their jobs on LinkedIn but require you to go to their website to apply. Others allow you to apply straight from LinkedIn.

If you apply for jobs on LinkedIn and the employer can see all of your activity (posts, comments, etc.) relevant to the job, your chances of spiking their interest might just increase.

LinkedIn Companies and Education
Follow companies you apply for jobs at or that you would like to work at one day. Keep up with what they’re doing – big projects they have going on, what they’re making the news for, awards they’re winning and other relevant announcements. Knowing these things will greatly benefit you in an interview to show that you’ve been keeping up with the company.

LinkedIn’s Education features also allow you to connect with students, alumni and professors at colleges and universities. This is a great way to network and connect with people who have something in common with you.

LinkedIn Connections
Connections are more than just a static network or popularity contest. LinkedIn Connections are about relationships. LinkedIn has a great feature where you can see your last conversation with a connection. Make sure to reach out to your connections every once in a while especially if they are not people you see or talk to regularly.

Maintaining relationships is more important than simply connecting on LinkedIn. Put a reminder on your calendar every few months to reach out to people on LinkedIn.

It’s a commitment to really be ON LinkedIn but it’s one worth making. What are your best practices on LinkedIn?

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