Why workplaces should have an alumni network

Almost every college and university in the world has an alumni network for their graduates to stay connected to the school and to each other. Why haven’t businesses followed this concept?

No matter how great you are, how independent you are or how confident you are, you do not reach success without people. Put the ego aside and think about all of the wonderful employees who have made your business a success, including the ones who have left to pursue new careers and opportunities.

Remember, not every employee leaves because he/she is fired or because he/she hates the company. Many people leave organizations because of personal reasons, professional opportunities elsewhere that they just can’t pass up or other priorities. Often times, they leave with mixed emotions, knowing how much they love the organization and its people.

So, why are we just letting these people go and not staying in touch with them? Business isn’t just about revenue anymore. It’s about relationships.

Developing an alumni network for your workplace is one of the best ways to build relationships. Everything gets reviewed online these days. Employee satisfaction is no exception. With sites like Glassdoor, your current and previous employees are rating their satisfaction with working at your organization.

Maintaining and engaging a strong alumni network allows you and your business to improve in areas of need and continue doing the things you do well. Alumni feedback is just as important as the feedback you receive from current employees. It allows you to see trends in employment and employee satisfaction.

Engaging alumni also keeps them in your recruiting pool. For example, if a phenomenal employee left for a better opportunity, you can keep engaging them so that when an opportunity becomes available at your organization, they’ll know right away and might just consider coming back. You save time and money in recruiting, hiring, orienting and training because they’ve already worked for your organization, know the people and understand the culture.

There are also other ways to keep good employees around besides keeping them employed. Alumni can also be customers, business partners, donors, board members or volunteers. Forgetting about your employees who have left your organization is too common of a mistake that organizations make.

I wrote a recent post called Leverage relationships to reach success to encourage jobseekers to build real relationships with people in order to find new opportunities. It works both ways. Organizations need to leverage relationships with alumni to reach or maintain success.

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Leverage relationships to reach success

You hear it all the time now – build relationships, develop a strong network and connect with other professionals online – but what are you supposed to do with all of these new connections? Leverage these relationships to reach success.

What people fail to tell you is that it’s not just about building relationships but it’s about really getting to know the people in your professional networks and maintaining those relationships. Only then can you take advantage of that network to help you grow and develop your career. This is easier said than done. It requires a lot of time and effort.

Understand the People in Your Network

Get to know the people you’ve connected with – beyond their name, job title and place of work. Find out what their strengths and obstacles are so you can leverage their strengths and perhaps, help them overcome their struggles (it’s a two-way street).

Professional development is much more than figuring out what the next job in your career will be. If you know the strengths of each of your connections, you’ll be able to easily reach out to the right people at the right time, and it’s often when you least expect that you will need them. You may want to leverage their expertise for a project you’re working on or when you’re trying to find a specific resource or learning opportunity.

Maintain Your Relationships

In order to be successful, you need to turn the connections you make into a network of long-term relationships. This requires continuously reaching out to people, learning about what they’re working on and keeping them posted on what you’re working on. This can be as simple as a quick LinkedIn message once in a while for some connections or it can be a regular phone call or coffee break for your closer relationships.

Strong relationships are easier to keep up with but if you have a difficult time maintaining some of your other relationships, try scheduling them into your calendar. Place a reminder for every four months or so to take five minutes out of your day and write them a message. How awkward would it be to ask for something, even advice, from someone you’ve lost touch with? They may not even remember you.

Take Advantage of Your Connections

Taking advantage of your connections does not indicate a one-way relationship where you take and never give. You’ll also benefit from helping others. It all goes back to the first point about understanding the people in your network.

When you are working on a project you need guidance on or when you really are ready to make that next step in your career, you’ll know exactly who to reach out to for what because you’ve taken the time to get to know the people you’ve met and develop a true relationship with them.

Perhaps, you’re not even looking for a job for yourself but rather, you’re in a fortunate position and are looking to hire a strong team of professionals. Leverage the relationships you’ve already built to find the best talent. It might not be them but other people they know.

If you stop thinking of your connections as people just to “have” in your network and start building relationships with them and staying connected with them, you’ll be able to better leverage them to reach success in your current career or future career.

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